AI generated visually similar product recommendations
Authors: Klaus Puchner (Program Manager AI & Team Lead) and Samuel Heger (Project Manager AI)
Visually similar product recommendations
To provide customers with an enhanced personal shopping experience, the availability of product recommendations based on visual similarity is becoming increasingly important.
By means of visually similar product results, our customers can enjoy a search experience that is guided more by their visual impressions or individual tastes. Accordingly, recommendations of visually similar products help find the right product from our furniture and non-furniture product range.
The generated product recommendations are displayed as a slider on the product detail page in our online shops.
In-house developed solution
Within a few months, the XXXLdigital AI team, in cooperation with the XXXLdigital e-commerce product team, succeeded in developing a customised solution on their own, which recognises and provides visually similar products of the product groups of all our online shops. The internal solution was tested over several weeks at www.xxxlutz.de. Our solution was able to prevail over two established providers in this segment.
3D visualisation of similarities using artificial intelligence.
Advantages over advantages
The advantages of using this self-developed solution are clear. The functionality, being independent of commercial providers, is extremely flexible and can be adapted to our needs with direct communication channels and without external costs. The sprints and product increments are coordinated within the company so that adjustments can be implemented efficiently. Additionally, support can be covered completely internally and the solution is designed to be used by other systems in the company.
For example, it may also be an option to support our customer advisors at our stores with this functionality in future. If a customer's desired product is not or no longer available at the store, this solution can be used to quickly and easily offer alternative, visually similar products.
The visually similar products slider is currently available on www.möbelix.at, www.moebelix.cz, www.moebelix.sk, www.moemax.si, www.xxxlutz.at, www.xxxlutz.ch, www.xxxlutz.cz, www.xxxlutz.de, www.xxxlutz.se and www.xxxlutz.sk.
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